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Current Newsletter
Winter 2011
Message from the Foundation!

Despite the wide fluctuations in the weather these past few months, the Foundation has been consistently spreading its message about enjoying outdoor activities by adopting a SunSmart lifestyle. And it’s not just your skin we are concerned about. In fact, the same melanin skin pigment that causes cancer is also present in the eye—and if melanoma strikes here it is often with more lethal results. Toward that end, the Ray Festa Melanoma Foundation rolled out Look SunSmart, a program that encourages the proper use of sunglasses to protect one’s eyes and surrounding area from UVA and UVB damage (see story below).
Looking in the mirror is a great way to notice changes in our bodies, but what about those places we don’t always see on ourselves? Salon professionals, physical therapists and others can now receive training on recognizing the signs of melanoma and other skin cancers on their clients (see story below). Many of us already think of our hair stylists as “lifesavers,” but now alerting a customer to a suspicious mole could potentially be a true lifesaving move.
Worthy programs such as these and our other initiatives including Team SunSmart, Ski SunSmart and local Skin Cancer Screenings have the ability to reach large audiences and educate them about the importance of prevention and early detection of melanoma. Knowledge is power and an essential tool in combating this debilitating disease. We hope that you will help us continue to bring these unique, awareness programs to the community by supporting us with a generous year-end donation. Donating is simple—it’s just a click away from this page.
As a 100% all volunteer organization, we also appreciate donations of your time—whether you are interested in volunteering for a specific project or simply want to communicate your thoughts and ideas to us.
Remember to bundle up this winter, dress for the elements, wear your sunglasses and apply your sunscreen—even if only your nose is showing. We wish you a very joyous holiday season and a Happy New Year.
On the Ray-dar:
- Places in the Sun Gala coming June 7, 2012
- Look SunSmart has eye-catching appeal
- Pro SunSmart helps salon professionals protect our back(sides)
- RFMF welcomes new board member
Quick Links
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Inside RFMF
Places in the Sun Gala Coming June 7, 2012
Mark your calendars because our Places in the Sun Gala promises to be a magical evening with lively entertainment, celebrity appearances, gourmet cuisine and spectacular views of the Manhattan skyline. We hope you will join us on June 7, 2012 at Maritime Parc restaurant in Liberty State Park, Jersey City. The highlight of the evening will be the presentation of our awards of distinction—our way to celebrate and acknowledge those who champion our cause. The evening will be hosted by the very versatile and talented Jim Axelrod, CBS news correspondent and author. We are thrilled to announce that serving as Honorary Chairs for the gala are brothers Monte and Avery Lipman, CEO and President (respectively) of Universal Republic Records. Monte and Avery are long-time friends of the Foundation and, despite their hectic schedules, are very generously donating their time to our outreach efforts. Look for invitations to this exciting event in the early spring. We can’t wait to see you there.
The “Eyes” Have It
Though sunglasses have long been a fashion staple, evidence shows that they now play a crucial role in protecting our eyes from damaging UV rays. The same melanin skin pigment that causes melanoma is present in the eye and sadly can be a primary site for melanoma—often with more lethal results. Toward that end, the Ray Festa Melanoma Foundation--in partnership with the Sunglass Hut store in Deptford, NJ—rolled out Look SunSmart, a program that encourages the proper use of sunglasses to protect one’s eyes from UVA and UVB exposure. To provide maximum protection from UV light, eye doctors recommend wearing sunglasses that have broad spectrum (UVA and UVB) protection and also ones with wraparound frames to block light from the sides. Make sure you grab those sunglasses before heading outdoors. In addition to regular dermatological exams, the Foundation also recommends regular eye exams including a screening for melanoma.
Participants in the Look SunSmart event at the Sunglass Hut were given information about the risk factors of melanoma of the eye , tips on proper use and care of protective sunglasses, and encouraged to get regular eye exams. The VISIA Complexion Analysis machine was onsite to give participants a clear picture of the damage already done to their skin—and potentially their eyes. Due to the overwhelming success of Look SunSmart, the RFMF hopes to launch a national program in the near future.
They’ve Got Our Back
Looking in the mirror is a great way to notice changes in our bodies, but what about those places we don’t always see on ourselves? Now, through our training program Pro SunSmart (formerly Check It Out!), salon professionals, manicurists, athletic trainers and others will have the ability to recognize signs of melanoma and other skin cancers on their clients. Developed in cooperation with Memorial Sloan Kettering, Pro SunSmart is a natural fit with our mission to educate everyone about early detection and prevention of melanoma. With one training session, salon professionals are taught the basic signs of melanoma and other skin cancers using the ABCDE method to recognize suspicious moles. Warning signs to look for in a mole are:
Whether it’s during a shampoo and styling or a manicure and pedicure, salon professionals have the opportunity to visually examine parts of a client’s body that often go unnoticed. Most people don’t get to see their scalp, behind their ears or bottoms of their feet, but hair stylists and manicurists do. As such, they can act in their clients’ best interest by identifying suspicious moles and advising them to see their dermatologist. Take a look at news segment on CBS.
"Melanoma of the scalp and neck represent 6 percent of all melanomas and accounted for 10 percent of all melanoma deaths in the United States from 1973 to 2003," Elizabeth E. Bailey, M.D., of Brigham and Women's Hospital and Harvard School of Public Health, Boston reports.
Salon professionals, armed with the right information, are empowered to save lives by taking steps to act as the first line of defense. For more information about Pro SunSmart, click here.
RFMF Welcomes New Board Member
The Ray Festa Melanoma Foundation is pleased to announce that Julie C. Mason of Glen Ridge, NJ, has joined our Board of Directors and will serve as our communications liaison. A long-time friend of the Festa family, Julie has been working with us for the past year serving as newsletter editor, gala committee member and handling various community and private sector correspondence for us. With more than 20 years’ experience as a freelance writer and editor, as well as a dedicated community volunteer, Julie will help spread the word about our mission and make sure that our voice is heard in the community.
Melanoma Milestones
· Determining whether a mole is a potentially life-threatening melanoma is tricky business, leading to both under- and over-diagnosis. Now, researchers at Weill Cornell Medical College have designed, developed and studied a new diagnostic staining test they say can provide a novel measure of whether a mole is clearly cancerous or benign with the potential for expanded use across all cancers.
Sun Sensibilities: Smart Tips for a Winter of Outdoor Fun

· Do it every day! Apply sunscreen, that is, no matter whether the sun is out or not.
· Reapply your sunscreen (SPF 30 or higher) every 2 to 4 hours, and 30 minutes prior to hitting the slopes.
· Cover up! Wear a ski hat and/or ski mask and don’t forget to wear sunglasses or goggles.
· Stay hydrated, moisturize and apply lip balm with an SPF of 15.
· Have fun, but just be SunSmart—even in the winter sun!
Rays Your Sun IQ
· During the winter, the sun's rays hit the Earth at a shallow angle and are more spread out than during the summer.
· The long nights and short days of winter prevent the Earth from warming up.
· The sun might feel weaker during winter months but damaging UVA radiation remains constant from dawn to dusk, every day of the year.
· Clouds do not protect you from the sun’s damaging rays.
You can make a donation conveniently on the Ray Festa Melanoma Foundation website or mail your donation to:
Ray Festa Melanoma Foundation
551 Valley Road, Suite 136
Upper Montclair, NJ 07043
Summer 2011
Message from the Foundation!

The Foundation was busy this Spring presenting some exciting new programs in our neighborhood and beyond. Team SunSmart®, launched earlier this year (see article Vol.1), is in full swing with 66 schools participating, representing 17 of the 21 New Jersey Counties. Feedback from coaches and athletes has been enormously positive and we are proud to report that the application of sunscreen has become an integral part of the pre-practice/pre-game routines across the Garden State. The RFMF also hit the slopes on March 11th and 12th in Vail, Colorado as part of CarniVail to introduce our Ski SunSmart™ program, handing out sunscreen and disseminating information about safeguarding your skin during the winter (see article below). In honor of May’s Melanoma Awareness Month, the Foundation hosted a successful skin screening for the students and staff of New Jersey’s Glen Ridge High School (details below). This month, we launched Check It Out!®, an educational program, co-sponsored by Memorial Sloan Kettering Cancer Center Basking Ridge for Salon Professionals to recognize signs of skin cancer and in particular melanoma.
Through these and various other efforts, our voice is being heard and our message is clear—enjoy the sun, but be sun smart. Below, we offer some great advice on how to best protect yourself this summer. And, while you are enjoying the great outdoors, we hope you will think about lending your voice to our cause. There are many ways you can help--by asking questions, starting a dialogue about skin cancer prevention with your local schools and health centers, sharing our newsletter with friends, or starting a Ray Festa Melanoma Foundation chapter in your community. Feel free to contact us at info@rayfesta.org with any questions you may have—we are here all summer!
On the “Ray” -dar:
Ski SunSmart® Hits the Slopes in Colorado
With the snow-capped mountains of Vail, Colorado serving as the backdrop, the Ray Festa Melanoma Foundation kicked off its National Ski SunSmart® Program on the ski slopes this March. Over two days, RFMF distributed more than 35,000 tubes of free sunscreen samples and educational information about living SunSmart to enthusiastic and receptive skiers and area visitors. In coordination with CarniVail, and under the direction of RFMF national board members, local volunteers committed to promoting the SunSmart message by manning booths at the base of the mountain, as well as at rest stops along the way. The RFMF volunteers were greeted enthusiastically by locals as well as visitors enjoying their time in the Vail area. During the Ski SunSmart event, a survey was conducted on ski cancer and melanoma awareness testing participants’ knowledge of the reflectivity of the sun off of the snow and the effects altitude has on increasing exposure to UV rays. Many survey participants were surprised to discover that a change in altitude significantly changed a person’s exposure to harmful UV rays. For example, for skiers over 8,000 feet above sea level their exposure to UV rays increased by 40 percent.
The volunteers were engaged in heartfelt dialogues with melanoma survivors as well as family and friends of individuals who were affected by the disease. This survivor group was particularly appreciative and became vocal crusaders for our mission. The event was a resounding success with local print, radio and television coverage and has led to the creation of a Colorado RFMF Chapter. See RFMF on Vail Morning TV
Team SunSmart® in Play with 376 Teams
Thanks to the RFMF’s outreach efforts, 17,000 New Jersey student athletes were more aware of and better protected from the sun’s damaging effects. With a balanced mix of private, public and parochial schools representing 17 of New Jersey’s 21 Counties, Team SunSmart succeeded in its efforts to build an awareness campaign to change the daily habits of teens. Applying sunscreen on a regular basis is now the rule rather than the exception before every practice and game across the state. To help drive the message home, RFMF is sponsoring a video contest to encourage teens to communicate to each other the message of how to play in the sun while doing so the smart way. Videos should be fun and lighthearted, but emphatic in its delivery. Details about the video contest can be found on our Facebook page or at www.rayfesta.org.
GRHS Skin Screening a Success!
After two successful screenings at Montclair High School, RFMF decided to expand its reach into neighboring Glen Ridge. On May 19, more than 150 students and staff members were screened by the medical staff of The Dermatology Group, led by RFMF Medical Director Dr. Daniel Groisser. Of those screened, about 17% were advised to seek additional consultations for suspicious moles with a board certified dermatologist. Throughout the day, more than two dozen volunteers ushered students in and out of screening pods and helped disseminate information about the warning signs of and ways to prevent skin cancer. With the screening coming on the heels of the introduction of the Team SunSmart program, Glen Ridge High School was abuzz with enthusiasm for receiving this potentially lifesaving information.
Melanoma Milestones
· New Jersey introduced legislation S2119, banning salons from allowing minors to use tanning beds even with parental permission. So far, the legislation has passed in the Senate and the Assembly, but is awaiting further approval.
· A new drug called PLX4032 (Vemurafenib) offers hope for people with Melanoma. The drug targets a variation in tumor DNA called BRAF V600 and is in the second of three phases of testing in patients whose melanoma has spread. Results of national trials conducted at Vanderbilt University’s Medical Center to date have been encouraging with 52 percent of patients seeing their tumors shrink by 30 percent with the drug. To follow the clinical trials, visit www.vanderbilthealth.com.
· Until recently, patients with inoperable metastatic melanoma had very few treatment options, but earlier this year, the immunotherapeutic ipilimumab received FDA approval based on the first demonstration of improved survival in a randomized melanoma trial. Vemurafenib and ipilimumab exemplify the two major kinds of drugs with activity against melanoma (signaling pathway inhibitors that target the tumor directly and immune-modulating drugs that work indirectly, respectively), for which there is now a rich pipeline of clinical development. Information courtesy of Melanoma Research Alliance (www.melanomaresearchalliance.org).
Sun Sensibilities

Smart Tips for a Summer of Fun in the
Do it every day! Apply sunscreen, that is, no matter whether the sun is out or not.
Reapply your sunscreen (SPF 30 or higher) every 2 hours or more frequently if you are swimming or exercising.
Cover up! Wear a floppy or wide-brimmed hat and don’t forget to wear sunglasses.
Stay hydrated and seek shade when you can’t take the heat.
Have fun, but just be smart in the sun!
Ask the Expert

Dr. Daniel Groisser
is the founder and Medical Director
of The Dermatology Group of New Jersey,
and a Trustee of the RFMF.
Q: I have been meaning to get a full body skin check for months, but I get red in the face just thinking about standing in my underwear. Can't I just get my arms, legs and face checked? As a gardener, those are really the only parts that are exposed to the sun on a regular basis.
A: Melanoma can occur anywhere on your body – even the areas that are not exposed to the sun so it is important to get a full body exam. A thorough exam may take 5-10 minutes but could save your life.
Q: I thought I was being careful in applying sunscreen, but I missed a large area on my back. Wow, did I get sunburned. What is the best treatment for a sunburn?
A: The best treatment for a sunburn is to apply any topical cream from Vaseline to aloe vera. If it gets infected you will need to see your doctor. Please note that the area that was burned will be more sensitive to the sun for next year so be diligent with your sunscreen application.
Q: After my son has spent the day at the pool, thoroughly covered by sunscreen, I noticed he often develops a fine, raised red rash all over. Could he be allergic to the sunscreen? Or, is this a reaction to too much sun?
A: It is difficult to diagnose a red rash without seeing it. It could be contact dermatitis from the sunscreen or an allergy from the sun and therefore he should be seen by a dermatologist. If it is an allergy to sunscreen there are sunscreens that are hypoallergenic.
Q: I have two children--a 4-month old baby and a two-year-old. We want to enjoy a day at the beach, but I am concerned about too much sun exposure for both of them. Any advice?
A: The 4-month old is too young to wear sunscreen and should avoid direct exposure to the sun. If you need to be on the beach, you should limit your time and keep the baby under an umbrella and dress he/she in long sleeves and a wide brimmed hat. As for the older child, you should generously apply sunscreen at least every 2 hours and immediately after coming out of the water. It is good practice to wear UV protected swimwear, a rash guard, sunglasses and a wide brimmed hat. A day at the beach is fun as long as you take the proper precautions.
Q: This time of year, I see lots of clothes boasting "UV protection." Will they really protect me and does that mean I can skip the sunscreen?
A: UV protected clothing is a great addition to your normal sunscreen routine but does not provide 100% protection from UV rays. It is good practice to do wear both.
"Rays" Your Sun IQ
· Sand reflects 25% of the sun’s rays, while snow reflects 80%
· It takes a shotglass full of sunscreen to adequately cover and protect exposed areas of your body
· Toss out sunscreen more than 3 years old because it loses its effectiveness
You can make a donation conveniently on the Ray Festa Melanoma Foundation website or mail your donation to:
Ray Festa Melanoma Foundation
551 Valley Road, Suite 136
Upper Montclair, NJ 07043
News from the Ray Festa Melanoma Foundation
Spring 2011
Welcome to Our Newsletter!
For those of you who didn’t know Ray Festa personally, he was a huge proponent of the idea of community. To honor his legacy, we want to build a community for the Foundation. One step in that direction is the debut of our newsletter. The RFMF wants to get the word out about protection from the sun and prevention of Melanoma and skin cancer, and encourage a national dialogue on the subject. As an integral part of our community, we want to hear from you with your suggestions, ideas or comments. Join our Facebook page and post your thoughts on our wall, or send us an emailand let us know what you would like to see in our next newsletter.
On the “Ray” -dar:
· May is Melanoma Awareness Month! Have fun in the sun, but be SunSmart!
· Spring is in the air and the RFMF wants you to enjoy the outdoors—just remember to generously apply your sunscreen everyday and reapply every 4-6 hours. When possible, you should wear protective clothing – a wide brimmed hat, long sleeves and wraparound sunglasses.
· Don’t be embarrassed to get a full-body skin check!
A recent study published in the Archives of Dermatology found that time constraints, other illnesses and patient embarrassment were among the top reasons doctors could not perform screenings.
· RFMF will host a skin-cancer screening at
Inside Ray Festa Melanoma Foundation:
Go Out and Play—the
In an effort to change the behavior of young people, the RFMF is not only taking its message about the importance of daily application of sunscreen to the streets, but also to the locker rooms, benches and fields of New Jersey high school student-athletes.
Team SunSmart™, an exciting, new program, is rolling out across the state just in time for the spring athletic season. The hope is that before players lace up their cleats or put on their protective padding, they will apply a generous layer of sunscreen to their faces, arms, legs and any other areas of exposed skin. Some scientists estimate that a child who wears sunscreen everyday will cut his or her risk of developing skin cancer by as much as 70%.
According to the American Cancer Society, most of the more than 1 million cases of non-Melanoma skin cancer in the
Knowing that teens are a particularly vulnerable group and are perhaps naïve to the long-term, damaging effects of too much sun exposure, the RFMF has partnered with the New Jersey State Interscholastic Athletic Association (NJSIAA) to introduce the Team SunSmart™ education program. Information about skin cancer, UV exposure and the positive impact sunscreen protection has will be disseminated to athletic directors and coaches across the state who, in turn, will educate their teams.
In addition, the RFMF anticipates the message of being sun smart to reach the entire student body at many schools through the influence of student athletes and positioning educational posters in general population areas and hallways.
“Throughout the outdoor sporting seasons,
This spring, the RFMF program will be providing sunscreen to as many as 86,000 athletes from across the state (that’s more than 2,700 teams from 450+ schools) while educating them about the necessity of applying sunscreen prior to outdoor practices or games. After all, the
In addition to sunscreen and educational materials, the RFMF has created a Facebook Fan page and a Team SunSmart™ Video Contest to help spread the word amongst teens. In time, the RFMF hopes to make Team SunSmart™ a national, awareness program.
Sun Sensibilities

Do You Live in a
After a long, cold and snowy winter, a vacation to
On the positive side, 75 percent of survey respondents agreed that they will do anything possible to prevent skin cancer—and for
To minimize your risk of skin cancer, the Academy recommends the following guidelines:
• Use extra caution near water, snow and sand as they reflect the damaging rays of the sun which can increase your chance of sunburn.
• Generously apply a broad-spectrum water-resistant sunscreen with a Sun Protection Factor (SPF) of at least 30 to all exposed skin. Re-apply every two hours, even on cloudy days, and after swimming or sweating.
• Wear protective clothing, such as a long-sleeved shirt, pants, a wide-brimmed hat and sunglasses.
• Check your birthday suit on your birthday. If you notice anything changing, growing or bleeding on your skin, see a dermatologist.
To view the full results of the “Suntelligence: How Sun Smart if Your City?” survey or for more information, visit www.aad.org.
Ask the Expert

Dr. Daniel Groisser is the founder and Medical Director
of The Dermatology Group of New Jersey,
and the Medical Director of the RFMF.
Q: I have a light complexion with freckles and I am diligent about applying sunscreen. But, when I go to the beach with my friends who have skin in all shades, they never reapply their sunscreen and get annoyed when I remind them to do so. Am I being too motherly or should they be reapplying as often as I do?
A. Sunscreen should be applied to all skin tones during all sun exposures. You need to reapply after getting wet and/or every 4 to 6hours because sunscreen “wears-out”. Find a broad spectrum sunscreen that goes on easy, works best for you and your lifestyle since you will need to reapply it often.
Q: When I go out in the sun, I throw on a baseball cap. That's enough protection for my face, right?
A. The rays of the sun bounce off of buildings, the ground and water and therefore can hit you from any angle. The cap is good, but only protects you from the direct rays of the sun to your face so you need to wear sunscreen too.
Q: Is it okay to skip the sunscreen on cloudy days?
A. As much as 80% of the sun’s rays come through clouds so you need to apply sunscreen even on a cloudy day.
Q: I noticed a dark spot on my boyfriend's back that wasn't there a few weeks ago. He's not a big fan of going to the doctor so I don't want to alarm him unnecessarily. How do I know if a change to his skin is worth getting checked out?
A. The incidence of melanoma has gone from 1 in 1000 occurrences to 1 in 150 and unfortunately has continued to rise. The nuisance and embarrassment factor needs to be put aside and he should be examined by a Board Certified Dermatologist. It is easy, quick, painless and relatively inexpensive.
“Rays” Your Sun IQ!
Just like we have “snow days” in the
When your shadow is shorter than you are, you are being exposed to high levels of UV rays.
UV exposure increases 5% with every 1,000 feet above sea level. So, if you’re on a peak at 9,000 feet, you’re exposed to 45% more UV than at sea level.
A new study shows that people of color are more likely to be diagnosed with advanced cases of potentially deadly melanomas than Caucasians.

You can make a donation conveniently on the Ray Festa Melanoma Foundation website or mail your donation to:
Ray Festa Melanoma Foundation
551 Valley Road, Suite 136
Upper Montclair, NJ 07043
Disclaimer
The material contained in this newsletter is for informational purposes only. All content that appears, including notes from physicians and other RFMF designated participants, are provided for general information purposes only. They do not represent individual medical advice, diagnosis, treatment or referrals to healthcare professionals, or any other recommendations. You should not rely on any information on these pages to replace consultations with your doctor and other qualified healthcare professionals regarding your individual health needs. Statements or opinions expressed by physicians and other independent authors reflect the views of each such individual and do not necessarily reflect the views or any official policy of RFMF. RFMF makes every effort to provide accurate and up-to-date information. However, RFMF expressly disclaims all responsibility and liability arising from your use of or reliance on this newsletter or for the information contained herein as a reference source, and for any advice or other guidance or information provided by any health care provider contributing to this document. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on The RFMF website or newsletter. If you think you may have a medical emergency, call your doctor or 911 immediately.